Saturday morning and I haven’t checked my rankings yet. That’s because I’m growing tired of the let down when progress up the charts is painfully slow or none at all.
I’m building up a nice portfolio of ‘properties’ in two niches, and getting a little bit of traffic but I still can’t say for certain whether the niches are viable or not until they hit the top ten at least. I know I’m getting some long tail traffic already, coming number one for a couple of more obscure but highly targetted phrases. In fact I’ve added an amazon link with a hope of selling one particular book that way. It wouldn’t make me the $10 but a sale is a sale.
I’m slightly tempted by the challenge within the challenge, using my third niche that I never attempted, but it’s not an attractive subject to write about so probably not.
An email from ezines contained an interesting suggestion:
Think about your current article writing & marketing strategies and ask yourself:
“Have I fallen in the trap of producing new content (most time-expensive type of content to produce) when in fact I have dozens, hundreds or even thousands of articles already not being used from prior years email newsletters, archives, old ebooks, or any content that could be easily re-purposed?”
Article Submission To Do List:
1. Spend the next 10 days reviewing your existing content since the day you started writing articles of any kind.
2. Categorize them into “can re-use” vs. “continue to ignore for now.”
3. [Recycle Your Article Electrons The Easy Way!] Setup a plan to either edit them yourself or have an editor on your team prep the content into 400-1000 word chunks.
4. Submit by the tens of articles… creating time-leverage and greater impact without producing new content.Content that you already own that is not leveraged is like leaving traffic on the table that should be surfing your website for many years to come…
So what this says to me is that I could be looking through all of my old blog posts and other writings to see if there’s lots of good stuff that can be SEO’d and put into play right where they are.
and while I think about it there’s a video I’d like to watch again from a conference about a month ago with some guy from google giving out a lot of good information about what google likes and how to improve rankings legitimately. I received it in RSS so maybe I can find it again by searching Google reader. Well no, strangely enough Googles own feed reader doesn’t have Search. How stupid is that?