According to his survey report, ‘Britain’ is 7th in a league table of European countries for percentage of population that regularly use the internet.
Survey: Iceland leads Europe in net use - Research - BizReport
Survey: Iceland leads Europe in net use
Iceland has the highest percentage of population aged 14 and above in Europe that uses the Internet on a regular basis, finds recent research.by Helen Leggatt
The survey, by market research firm GfK, found that 88% of the population of Iceland uses the Internet regularly.
The Scandinavian countries of Finland, Norway, Denmark and Sweden came next, followed by Austria and Britain.
Could it be that climate drives Internet use? The Scandinavian and Icelandic climates are colder than those of the countries where Internet use is lowest – Malta, Spain and Portugal – and daylight is in shorter supply.
1. Iceland – 88%
2. Finland – 81%
3. Norway – 76%
4. Denmark - 76 %
5. Sweden - 73 %
6. Austria - 67 %
7. Britain - 63 %
8. Germany - 61 %
9. Slovenia - 61 %
10. Estonia - 60 %
11. France - 56 %
12. Italy - 53 %
13. Ireland - 45 %
14. Portugal - 43 %
15. Spain - 35 %
16. Malta - 25 %Norway has just been ranked the most technologically advanced country in the world, for the third year in a row, in The World Economic Forum’s latest Global Information Technology Report.
I would suggest that it’s not so much a cold climate as lack of daylight in the winter months that drives Northerners to spend more time on indoor pursuits.